Many of us have been busy posting our articles and photos on IMPress or on the IPA website and I wanted to thank you all for doing so.  This article should explain how you can increase the readership on your articles and do it by spending a few moments once you hit the publish button [...]

It seems that some of the press card mills I have seen on the internet claim that one only needs a press card that “Looks Good” and it will get them access to many events.  IPA however challenges that notion and continues to state that the IPA Press Card is only an identification card that confirms [...]

If you haven’t covered any trade shows and you are an IPA member, you are missing a great experience. Trade shows are usually open to the people in their industry and of course to the media. Find out how to work these shows and have fun too.

Gaining media access to events can be tricky and depends on a number of factors. First, ask yourself if the event is a major one that will receive tons of press coverage (and will therefore be more difficult to gain access), or is a lesser-known event that will welcome the publicity and coverage?

IPA members have a unique opportunity to showcase their best works on our web site. In order to qualify as a member of the media, one must usually show their published works in a legitimate media outlet, find out how you can make your profile shine.